Coaching can be seen as a method of supporting the individual to find ways of achieving better outcomes. This may involve making changes, breaking habits, maintaining motivation, developing self-esteem and confidence.
Counselling and therapy are medical models which may explore emotional difficulties and possibly mental illness, reflecting on childhood experiences and attempting to heal.
Whilst there is some overlap, as we often cannot move forward without considering the experiences that shape us, coaching is more about educating in terms of teaching ways of changing behaviours and so can be thought of as more forward thinking.
The coach believes that people have the resources within them to implement change for the better but they may need support to make choices and decisions and act on these. The coach must be a good listener who can ask the right questions to encourage the client to think in different and new ways and to plan ways forward. Coaching is empathic and non judgemental, the coach looks to uncover the feelings behind what is said.
The coach helps the client to plan and achieve specific and manageable goals in order to live their life to their full potential. Minimizing emotional and psychological problems promotes improved physical health better relationships with others and more chance of success and happiness.